TAPER : INTRODUCING THE FUTURE OF THE PERSONAL GROOMING INDUSTRY
May 05, 2017- LOS ANGELES, CA – Luke A. Lawal Jr., Founder & CEO of L & Company announces his latest venture, Taper, a mobile app that revolutionizes the barbershop and hair experience. Taper allows the user to search for the best barber or stylist in their area using a location based search, services and user-generated reviews.
The Taper app is perfect for today’s grooming hustlers, as it is totally free to sign up, all you need is skill and ambition to grow a profitable business. Professionals can showcase their work through a gallery that allows them to upload images after appointments. In addition, they can manage their busy schedules using a calendar on the app, not to mention accept electronic payments from credit and debit cards. Thanks to Taper, stylists can maintain even more independence and eliminate the need for extraneous staff allowing them to take an active role in building their business whether they have or don’t have a traditional chair in a physical storefront.
The market place for grooming is changing. Rather than having an appointment at a traditional shop, clients are turning more and more towards independent barbers. This app capitalizes on that trend, carving out a place in a rapidly growing market. Taper taps into the millennial obsession with technology and utilizes it to benefit both the client and stylist. Barbers can reach a wider customer base and clients are exposed to stylists they otherwise may never have discovered whether they recently moved or want to explore new options in their current neighborhood.
Founder Luke Lawal’s mantra is “The two most powerful warriors are patience and time”. His inspiration in creating this app was to streamline the barbershop experience ensuring that while patience may be necessary, it can still be productive and valuable. As a business professional, Lawal is constantly searching for ways to optimize the industries that are integral, and Taper is a direct result of that passion. Taper is the latest brand to be added under the L & Company umbrella and it joins the popular media website, HBCU Buzz.
ABOUT L & COMPANY: L & Company is an integrated marketing, branding and consulting agency that delivers marketing strategies, research, full-service digital and advertising plans. Founded in 2016, they have a diverse portfolio of businesses and investments that include media, marketing and technology. L & Company looks beyond solving problems within the traditional media ecosystem, but works to individually answer a call to action from the community. They have an intrinsic understanding of their consumer resulting in successful, long-term businesses.