The Blackening HBCU Tour

Partner: Lionsgate Films

The Blackening HBCU tour produced by HBCU Buzz included film screenings, key post conversations with film talent, and giveaways in several key markets. To best publicize our activations and the film our team deployed a digital campaign including social media, newsletters, and press.

  • Problem:  Raise awareness for The Blackening Film in the AA/18+ community.
  • Solution:  Execute an experiential black college tour in 5 key markets.
  • Results: With over 1M digital impressions delivered, 5 key in-market activations including over 3k attendees, and several deployed influencers; The Blackening film campaign was a success.