Metamucil Two Week HBCU Challenge

Client: P&G
HBCU Buzz developed a digital marketing campaign promoting The Metamucil Two Week Challenge. The Two Week challenge will give HBCUs and Divine 9 organizations up to 10K in scholarship prizes for the most sign ups. To best publicize, our digital campaign combined the use of our social media reach, email blasts, and blog posts.

Problem: Engagement and awareness for The Metamucil Two-Week Challenge in the black college community. Solution: We promoted the Two Week Challenge using a digital push on our social media, website, and through our email newsletter. Result: With over 264k social impressions delivered, The Metamucil Two Week Challenge was publicized on all of HBCU Buzz’s platforms.