Jopwell Talks Campus Tracks

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Partner: Jopwell

HBCU Buzz developed a digital marketing campaign promoting the 2020 virtual Jopwell Summit events targeting HBCU students, creating a pipeline for several Jopwell companies.

  • Problem: Summit registration and creating a pipeline for Jopwell companies to HBCU talent.
  • Solution: Employing a digital campaign to increase awareness and registration for HBCU students and alumni.

Results: With over 300 social impressions delivered, Jopwell Talks Summit events were publicized on all of HBCU Buzz’s social platforms, resulting in over 400+ registered students and recent alumni. Companies that participated in the summit looked forward to creating a pipeline for future success.