Partner: NFL

HBCU Buzz developed a digital marketing campaign promoting the 2022, Madden Tournament, partnered with EA Sports. The second annual tournament celebrates the impact of HBCUs headlined with a competitive tournament and career development opportunities both on and off the field.

  • Problem: Awareness for the NFL’s HBCU Initiatives
  • Solution: We deployed a digital campaign including posts on our social channels, article posts, and email blasts.

Results: With over 160k social impressions delivered, the NFL’s HBCU Initiatives campaign was publicized on all of HBCU Buzz’s platforms.