HBCU Hot Challenge
The rules stipulated that the school to receive the highest engagement on their video will receive a $25,000 donation total to the winning school’s music department/Band Program from Young Thug’s record label Young Stoner Life Records & Kevin Liles and 300 Entertainment.
Several HBCU bands participated in the campaign including Hampton University, Central State University, Elizabeth City State University, University at Arkansas Pine Bluff, Virginia State University, Morgan State University, South Carolina State University, Fort Valley State University and Benedict College.
After weeks of anticipation, 300 Entertainment Co-Founder and CEO Kevin Liles traveled to the winning HBCU and surprised them during band practice. Liles himself is a proud HBCU graduate himself, hailing from Morgan State University. Watch the surprise.