Client
The MRKT, STXfilms

21 Bridges HBCU Screenings

HBCU Buzz activated screenings for film 21 Bridges in 8 markets, for 10 historically black colleges, over a 3-day period. Beginning with Howard University, the 21 Bridges’ star’s alma mater, HBCU students and alumni took the first peek at the new film set to hit theaters November, 22.

During the campus’ exclusive, first-look at the film, students “oohed and aahed” and screamed at the screen during the entire screening. Following the film, students in every corner of the 1,500-seat, sold-out on-campus auditorium jumped to their feet as Mister and Miss Howard University introduced Chadwick Boseman and Logan Coles for an in-depth panel discussion and student Q&A.

Partner
HBCU Buzz
Website
https://www.21bridges.movie